Hey / Mabuhay/ G’day!
I'm Cara. I design products, systems, and strategies that make complexity disappear. Seven years across tech, retail, real estate, and government - based in Sydney, working globally.
My work is where I'm most honest. Go ahead and click around. I'd love to know what you think!
Proficient In
Product & UI/UX Design
End-to-end product design · Interaction design · Wireframing & prototyping · Design systems · WCAG accessibility
Strategy & Service
Service blueprinting · Journey mapping · Stakeholder facilitation · CX strategy · Research synthesis
Operational & Content Design
Production system design · Content frameworks · Technical writing · Quality governance · Cross-functional team leadership
Tools
Figma · Adobe Creative Cloud · Oracle · Klaviyo · G Suite · HTML / CSS
My Projects
Rockwellist App
Design Lead & Product Manager · 2021 – Present
Led the end-to-end design and re-architecture of a luxury retail mobile platform: from user research and interaction design to design system governance, scaling it to 100K+ users and PHP 10B in loyalty-driven sales.
Message Stick - Forging the Future of Work
Design Strategist & Project Manager · ADP GradShow Winner · EY Award · 2024
Co-developed an EY Award-winning strategy for an Indigenous Australian ICT company: integrating cultural research, journey mapping, and a four-phase commercial roadmap to position them as a thought leader in the future of hybrid work.
Corrective Services NSW - G’day Mate
Strategic Design Lead & Project Assistant · Funded · NSW Government Partnership · 2025 – Present · ADP GradShow Finalist
Served as strategic design lead for an e-learning platform developed with NSW Corrective Services, translating behavioural research into an accessible, dignity-centred digital experience. The project received university funding to continue as a professional engagement, where my design system became the foundation for a live enterprise deliverable in partnership with a NSW government agency.
Rockwellist Passport
Design Lead & Product Manager · 2024 – Present
Designed a unified CRM and data intelligence platform consolidating 400,000+ customer profiles across retail and residential operations, translating complex data architecture into an intuitive daily tool for sales and marketing teams.
Google Operations - MM Workflow
Multimedia QA & Operational Design · 2021 – 2024
Designed and operationalised a global multimedia production system for Google’s Help Centers, building the quality frameworks, feedback loops, and cross-timezone workflows that sustained a 97% SLA across a 24/7 distributed team.
Frazer-Nash Energy Blueprint
Design Strategist & Program Manager · ADP GradShow Finalist · 2025
Directed the translation of Australia’s complex energy transition data into a boardroom-ready multi-format toolkit, managing stakeholder relationships, brand cohesion, and statistical accuracy across a cross-disciplinary team.