Corrective Services NSW - G’day Mate

Strategic Design Lead • ADP Gradshow Finalist • 2025

G’day Mate is an integrated e-learning platform and intranet designed to reimagine rehabilitation by aligning institutional learning with successful community reintegration. Developed in partnership with NSW Corrective Services, the platform aims to address the 43% possible reduction in reoffending linked to education and training programs. It provides a comprehensive ecosystem featuring modular, multilayered lesson plans, interactive reflection tools, and pathways for vocational certification. The strategy prioritises a supportive learning environment that parallels professional work related dashboards, focusing on industry roles, such as carpentry, or other tafe accredited courses, that are accessible to individuals with criminal records to facilitate a clear, self directed path back into society.

Design Decisions

Together with my amazing group mates of multidisciplinary designers (Hi Thendrl, Kat, and Isabel!), I served as the strategic design lead responsible for project managing deliverables, engineering user flows, and developing the branding and prototyping concepts. By focusing on a human-centered design approach, we conducted interviews with psychologists and counselors to translate complex behavioural insights into an accessible digital interface. Through affinity mapping, we identified that emotional resilience was a critical catalyst for reducing recidivism and managed the synchronization of these insights into actionable modules such as “The 4R’s” of regulation.

To address the 31% low-literacy environment, we prioritised visual literacy, using friendly illustrations and soft geometric shapes to reduce intimidation. Additionally, we implemented a green-led color palette to promote calm and a high-legibility Poppins typeface to ensure accessibility for all learners. These decisions replaced harsh institutional contrasts with a dignified, gamified pathway designed to move participants from a cycle of survival toward stable, self-directed lives.