Frazer-Nash Energy Blueprint

Design Strategist & Program Manager • ADP Gradshow Finalist • 2025

This project involved the development of the Frazer Nash Business Tool Kit, a strategic initiative designed to demystify Australia’s complex energy transitions and transform divisive dialogue into a nuanced, accessible exploration. The toolkit serves as an educational ecosystem that clarifies the interconnections of the energy grid and corrects common misconceptions through factual, unbiased data. To guide diverse audiences through these complexities, we utilised the marketing funnel as a framework, ensuring each deliverable informs the next, from broad awareness to executive decision-making. Key outputs included a “Hero Landscape” to visualise system-wide interactions, narrative “Energy Biographies” for specific fuel types, and a 3D immersive model for tangible engagement.

Design Decisions

Working with a talented cross-disciplinary group of designers (Shout out to my bffl’s Dani, Shruti, and Shashank!), I served as the Program Manager, leveraging my industry experience to drive business development and synchronise our efforts with client requirements. I steered our fortnightly stakeholder syncs to ensure all academic and professional milestones were executed with precision. Utilising a hybrid Double Diamond and Waterfall methodology, I oversaw the translation of dense technical research into a multi-lens visual framework that highlights objective trade-offs in cost, reliability, and social acceptance.

Given the number of materials, I directed all key aesthetic and functional choices, establishing the brand identity, to ensure visual cohesion. I personally executed the editorial and QA reviews, verifying that the statistical, data driven comparisons were accurate and ready for boardroom-level strategic planning.