Hey / Mabuhay/ G’day!
I'm Cara, and I'm a Sydney based, multidisciplinary Strategic Design & Innovation Specialist (MDes) with experience in multimedia, digital transformation, marketing strategy, and operational excellence for the tech, commerce, retail, and real-estate sectors.
My Projects
Over the past seven years, I’ve had the chance to scale products in some really unique spaces—from high-growth multimedia workflows to complex retail & real estate digital solutions. I’m a big believer that true digital transformation happens when great design is backed by solid strategy and clear technical communication. I't’s not just about making sure products don't just look good, but scale efficiently.
Rockwellist App
Design Lead & Product Manager • 2025
I led the end-to-end re-architecture of a fragmented legacy app, by consolidating disjointed services into a unified, high-functioning mobile concierge for a premier luxury retail eco-system.
Rockwellist Passport
Design Lead & Product Manager • 2025
I designed a holistic CRM ecosystem for 400K+ users, synchronising siloed data from retail and residential sectors into a centralised platform to optimise high-precision sales and marketing operations.
Google Operations - MM Workflow
Multimedia QA • 2021 - 2024
Partnering with Google’s Program Managers, I operationalised a global production pipeline for Google’s Help Centers, translating technical documentation into consumer-ready visuals through a 24/7 system that achieved 97% SLA targets.
Corrective Services NSW - G’day Mate
Strategic Design Lead • ADP Gradshow Finalist • 2025
Developed through the University of Sydney’s partnership with NSW Corrective Services, I spearheaded the strategic design of an e-learning platform / intranet translating behavioural research into inmate rehabilitation focused on reintegration.
Frazer-Nash Energy Blueprint
Design Strategist & Program Manager • ADP Gradshow Finalist • 2025
Partnering with Frazer-Nash Consultancy via USYD, I directed a multi-lens business toolkit that transformed technical energy data, into boardroom-ready visual models and interactive repositories.
Message Stick - Forging the Future of Work
Design Strategist • Project Manager • ADP Gradshow Winner • 2024
Working through the University of Sydney’s industry partnership with Message stick, I co-developed an EY Award-winning strategy to integrate Indigenous heritage with modern hybrid-work ICT Solutions.
Mixed Multimedia
Multimedia Artist • 2018+
A retrospective collection of handcrafted digital art and creative coding images from my undergrad days. A space where I embrace a “messy” tactile aesthetic to sharpen my creative intuition.